Did you know companies that make laundry detergents are not required by law to disclose their ingredients?
When clothes are laundered, chemicals from the detergent can remain in the fabric. Those signature scents are designed to permeate and stay in the fabric. Artificial fragrances contain phthalates to help your clothes smell “fresh and clean” all day and beyond. If you suffer from allergies and asthma, breathing in that fresh scent could exacerbate your symptoms. Hundreds of chemicals can be included in the “fragrance” label on an ingredient list. These chemicals may contain endocrine disruptors, allergens, respiratory irritants and possible neurotoxic chemicals and carcinogens.
Want to know why the optical brighteners in conventional detergents make clothes look so white? Optical brighteners have nothing to do with actually getting your clothes cleaner. They work by absorbing ultraviolet light and emitting visible blue light. This blue light tricks your eye by cancelling out any yellow or gray hues. Optical brighteners can cause irritation to those with sensitive skin.
Laundry detergent gets its cleaning power from surfactants. Surfactants in conventional laundry detergents can include chemicals that are hormone disruptors and some that are possible carcinogens. Our Lüfka Fresh Laundry Powder formula contains non-toxic ingredients, like coconut oil-based surfactants, for cleaning power.
By purchasing Lüfka Fresh Laundry Powder that’s free from synthetic fragrances, optical brighteners, artificial colors and surfactants that are harmful to your health (like Nonylphenol ethoxylate and Linear alkyl benzene sultanates), you’re making healthier choices for your family and for the environment.